16 Milton Road
Rochester, NH  03868



4 Flagg Road / Rte 125
Gonic, NH  03839


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"The Granite State's #1 Automotive Dealer"

"The Best Vehicles! The Best Prices! We'll Prove It!"

Welcome to First City Cars and Trucks

First City is New Hampshire's low payment used car dealer. Established in January 2000, First City has quickly become the best foreign and domestic  pre-owned car, truck, and SUV dealer in the Rochester and New Hampshire's seacoast area, as well as, the Lakes Region. We pride ourselves on a 98% customer satisfaction rating and an A+ rating with the BBB. Our experienced Finance Department offers exclusive finance plans for all credit types including, first time buyers and those who have had a bankruptcy. Our non-commissioned sales staff are ready to assist you in selecting the right vehicle today or whenever you're ready!

First City Advantage

  • Always over 100 vehicles in stock

  • Below Kelley Blue Book Prices clearly marked on ALL of our vehicles

  • GUARANTEED financing with the LOWEST interest rates

  • Longer Standard Warranties

  • Non-commissioned Sales Staff

  • 2 New Hampshire Locations that are open 7 days

  • Monthly promotions for customers

At First City, the safety and health of our customers, staff, and community are of the utmost importance to us. We always take pride in a clean environment, however, during the COVID-19 outbreak, our staff will be taking measures to ensure the health of our employees and our customers who visit our two locations.

Our staff has been instructed to follow the advice of the Centers for Disease Control (CDC) and we want to inform you of the immediate steps we are taking to help prevent the spread of the virus.

1. We have hand sanitizer available upon entering the building. We encourage everyone to use it upon entering/leaving the building.
2. Our staff will be disinfecting vehicles before/after each test drive to ensure cleanliness.
3. Our staff has and will continue to thoroughly disinfect our facility.

For those who are hesitant to visit our dealership due to the outbreak, yet need a vehicle, we encourage you to use visit our webpage. There you can see many photos and collect information about our inventory and about First City. You can even complete a secure online credit application. Also, feel free to call us to answer any questions regarding our inventory and/or finance options. Our non-commissioned staff will be happy to assist you with alternative options.


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Business Hours

Monday - Thursday: 8:30am - 7:00pm
Friday & Saturday: 8:30am - 6:00pm
Sunday: 10:00am - 5:00pm